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Forest City Enterprises, Inc., an $11.8 billion real estate company headquartered in Cleveland, Ohio, operates under three strategic business units: commercial, residential, and land development. Much of Forest City Enterprises' success emanates from its strategy to diversify and capitalize on high-growth markets that have distinct competitive advantages. Forest City Enterprises asked ESRI to design a solution to fit the demographic and mapping analysis requirements for a specified budgeted amount. ESRI suggested Business Analyst Desktop analysis software combined with Business Analyst Online, a web-based reporting and mapping service. Using state-of-the-art Geographic Information System (GIS) software and data from ESRI, Forest City Enterprises has realized dramatic savings of time and money by bringing this capability in-house.
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