Tech Industry

FTD Uses ProCurve Network to Remain Atop the Floral Industry

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Executive Summary

As one of the world's leading purveyors of floral-related products and services, FTD serves florists in addition to consumers. Its network of roughly 20,000 "member florists" works directly with FTD to send, receive and fulfill customer orders. Over the years, the communication and technology linkages between FTD's corporate offices and its cache of partners had become splintered between Windows, Unix and modem-based systems. To standardize and improve its business interactions with member florists, FTD created the "Total Floral Shop," a robust system that provides order processing, accounting, GPS and email marketing capabilities. Based in part on HP ProCurve Networking switches, the solution has enabled FTD to reduce operational costs, improve partner support, attract new member florists and boost revenue.

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