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Off late, with the help of Fujitsu Services, la Feltrinelli automated every store, from the front-end to the back office, including centralising la Feltrinelli's data. The company then made the decision to introduce a tool to help develop customer loyalty and enable the company to manage all data and information related to customers and the company's promotion and loyalty policies in an integrated, transparent and consistent manner. la Feltrinelli opted for the loyalty management solution offered by Fujitsu Services. Using the solutions and services offered by Fujitsu Services, la Feltrinelli has experienced a number of important benefits, efficient management and real-time control of its promotion policies, more effective promotions, improved customer experience and reduced costs and project risks.
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