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Vert Inc.'s "VID", or Vert Intelligent Display, is a mobile video graphics display module that mounts to the top of taxicabs and receives advertising media through a wireless internet connection. The VID uses GPS to identify its location and change advertising messages to correspond with advertiser's geographic selections. This technology allows, for instance, ads displayed in the financial district to be different than those displayed when the taxi is in a university neighborhood. The Gecko single board computer integrated into the display controls the ultra-bright LCD and coordinates communication with the central server and GPS system.
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