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Founded in 2001, the Gamesys Group has rapidly built a profitable online entertainment business providing Instant Win, Bingo and Casino games to a worldwide audience. Despite its rapid growth, in an increasingly competitive market, Gamesys needed to work harder at retaining its existing customers. This required deeper analysis of reliable business information but the company's analytics and reporting solution was struggling to cope. The existing data platform was replaced by an IBM InfoSphere Balanced Warehouse solution using IBM's Retail Data Warehouse Industry Model. Reporting is provided through Cognos. The new solution is already delivering quick and easy access to reliable business information and will enable simplified analysis of customers across geographic locations.
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