Business Intelligence

GE Money Finds Successful Reporting in the Simplicity of SAS

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Executive Summary

GE Money is considered to be one of the biggest financial institutions in the Czech Republic, but more importantly, a real pioneer in the comprehension and implementation of CRM in the local financial market. GE Money needed a solution with presentation layers that would allow static and dynamic reporting with the versatility to appeal to business users as well as more experienced and professional users, who would need to be able to filter and sort data and create graphs. To master these needs GE Money chose SAS Institute. GE Money deployed SAS Enterprise BI Server for automated reporting. With SAS, business user's access reports through a simple Web interface without help from IT, and users can browse or edit reports.

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