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GEICO: Major Car Insurer Sees 60 Percent Faster Time-to-Market on Windows Phone 7

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Executive Summary

Geico needed to develop its GloveBox app for Windows Phone 7 quickly to debut at the then-imminent launch of the Microsoft phone - yet it wanted full feature parity with its version for the iPhone. Geico met these goals and more through its use of the familiar Microsoft .NET development environment, the distinctive "Metro" interface of Windows Phone 7, and a close and supportive relationship with Microsoft. Geico produced its app for Windows Phone 7 - using prerelease code - 40 percent faster than it had developed the iPhone version and believes development would have been significantly faster had mature code been available. GloveBox for Windows Phone 7 reinforces the Geico brand with stronger graphics and design than is possible on other phones.

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