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Dow Corning has been inventing products, creating markets, and innovating new ways to serve customers since pioneering the silicone industry in 1943. Headquartered in Midland, Michigan, Dow Corning offers more than 7,000 products and services to more than 25,000 customers worldwide. The company depends on effective communications among its global workforce to develop innovative products. To improve existing capabilities for instant messaging, presence, and ad hoc collaboration and online meetings, the company deployed Microsoft Lync Server 2010 as part of the Microsoft Technology Adoption Program. In addition to facilitating its employees' ability to share expertise while developing innovative products, Dow Corning expects to reduce costs, including training costs by 20 percent.
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