Date Added: Jun 2010
On a typical day, more than half of the world's population sees news that is generated by the Associated Press (AP). Even with this global reach, the AP wanted to explore new market opportunities by encouraging external developers and organizations to incorporate AP content into their applications. To help with this effort, the AP decided to run its Breaking News API on the Windows Azure platform that is hosted by Microsoft. The decision has provided the AP with a highly scalable, flexible platform that simplifies capacity planning, empowers its developers to innovate, and opens up new business opportunities for the organization.