Mobility

Global News Provider Gives Newspapers a New Business Model for Success on the Web

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Executive Summary

As the audience for newspapers shifts to online news, traditional publishers are seeking a commercially viable business model to bring their content to the web. The Associated Press (AP) hopes to help meet that need with its News Reader, a rich Internet application for delivering content that isn't bound by a browser or limited to online use. The News Reader is the result of collaboration among the AP, Microsoft, and Vectorform, a global digital-experience studio. It is built with Microsoft technologies from end to end, from the highly visual and interactive interface based on Microsoft Silverlight, to a back end based on the Windows Azure platform, which gives it virtually unlimited scalability.

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