Business Intelligence

Global Real Estate Portal Network Adds Google Maps to Enhance Customers' House Hunting Experience

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Executive Summary

The REA Group is one of world's largest providers of online real estate listings. The company works with leading real estate agents around the world - providing effective online advertising solutions that help sell properties and win new listings. The company is keenly aware of the need to embrace new technology: property seekers and casual web visitors expect to see as much information as possible about a property and its environs before deciding to contact a sales agent. It realized that portals would need to offer powerful mapping features to motivate prospects by keeping on the site. REA deployed Google Maps API Premier, allowing company to embed Google Maps into its web portals to guide users in search for the perfect home by giving fast, detailed, visually rich geographical data.

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