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SMSG has more than 9,000 sales professionals in more than 100 countries around the world. While Microsoft has several hundred thousand partners and several million customers worldwide, its sales force manages relationships with more than 120,000 business customers. Automating daily tasks and integrating valuable data and other key resources are crucial enablers to the efficiency of the sales force. MSIT designed the new GSX platform to take advantage of innovative Microsoft technology to deliver phase 1 and phase 2 benefits. Both MSIT and its partners from the worldwide sales leaders knew that replacement of such a large, complex ecosystem would be a major undertaking. Because of the cost and potential business disruption of such an undertaking, the solution design and implementation needed to be well planned and flawlessly executed.
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