Mobility

Globe Telecom: Brings Extreme Agility to Mobile Service Delivery in the Philippines

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Executive Summary

As Head of Product Design and Creation for Globe Telecom-the #2 mobile operator in the Philippines-it's up to Mario Domingo to translate marketing insights into real-world services and promotions that can be delivered to Globe customers. Under Domingo's leadership, Globe streamlined and simplified its service creation process, cutting cost and time required to design and deliver new service promotions by 95%. Globe is now able to drive revenue improvement from hundreds of targeted promotions that run simultaneously, enabled by the integration of customer intelligence, behavior segmentation, profit simulation and promotion execution-all delivered through an integrated and automated solution.

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