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KALYX sells activity-specific sports bras using signature K-Force Eco-Loving Fabric, a revolutionary ultra-lightweight technical fabric offering incredible stretch, extraordinary durability, superior softness and unparalleled wicking capability. Kimberly needed a website that was up to the challenge. The current KALYX website had been built as a placeholder using basic template designs from GoDaddy.com during the initial stages as a start-up. It appeared too elementary and wouldn't allow them to be seen as a real player among others in the competitive athletic apparel market. She tested Volusion's product through a free 14-day trial and found it to be extremely easy to use. Her team determined the envisioned KALYX brand aesthetic and submitted the custom design survey.
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