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Online publisher The Huffington Post has surpassed approximately 8 million unique users, becoming the fifth most popular news and commentary site on the Internet as measured by web links, according to metrics firm Technorati. In addition to the need for staff members to work together efficiently, the HuffPost must evaluate the success of story formats, news and other featured content. This requires web analytics software that indicates where the site's visitors come from and how they interact with the site. Huffington deployed Google Analytics and Google Apps keeping its pace amid its environment of rapid growth and change was a challenge. It uses analytics to quickly gauge traffic spikes and update the content in minutes to drive the publication's editorial direction.
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