Tech Industry

Google Case Study: AutomotiveForums.com

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Executive Summary

To maximize the value of site, AutomotiveForums.com wanted to build revenue by running relevant advertising throughout AutomotiveForums.com in order to maintain a feeling of community on the site's pages. Also, it needed to ensure that ads were correctly targeted and therefore relevant to the content on site. AutomotiveForums.com deployed Google AdSense which resulted in impressed revenues that came streaming in. The ads are easily visible but do not interfere with the user experience.

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