Social Enterprise Investigate

Google Case Study: NeoPets.com

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Executive Summary

The Neopets website first launched it in November 1999, and rapidly attracted a passionate following. The site offers everything from message boards, games, and shopping to the Neodaq, a fictitious stock market. Among Neopets' top priorities is earning revenue on the billions of pageviews it draws every month. Neopets deployed Google AdSense which helped in ensuring that it would deliver ads that were correctly targeted and relevant to the content on the site.

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