Tech Industry

Google Case Study: Swapalease.com

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Executive Summary

Swapalease.com is now one of the largest car lease assumption marketplaces in the world. It receives 300,000 unique visitors monthly and has successfully transferred more than $500 million in automobile leases since its founding in 1999. Swapalease.com discovered early on that search-based advertising using Google AdWords was a great way to drive traffic to the site and help convert customer leads to sales. Swapalease.com deployed Google AdSense ads that are useful to visitors, and that nothing detracts from business success.

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