Tech Industry Investigate

Google Case Study: Univision Online

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Executive Summary

Univision Online, Inc. is the interactive division of Univision Communications Inc. (NYSE:UVN), the premier Spanish-language media company in the United States. Maximizing revenue from its popular online property is one of Univision's chief goals. In addition to boosting revenues, Univision Online sought to ensure that they delivered ads that were relevant, tasteful and useful to visitors - ads that meshed well with the content and site design of Univision.com. Univision Online deployed Google AdSense that produced revenue without requiring an internal sales staff, providing a way to fill ad space at lower fixed costs and letting smaller advertisers benefit from the broad reach of Univision Online.

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