Web Development

Google In-Game Advertising

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Executive Summary

Playfish is one of the world's largest and fastest growing social games companies. The company combines creativity, innovation and originality to create games for friends to play together over social platforms such as Facebook, MySpace, Bebo, Yahoo!, iPhone and iPod Touch. Playfish's audience is casual gamers on social networks who are looking for fun entertainment and who spend an average of 35 minutes per day playing games, generating more than 1 billion minutes of engagement every month. Playfish deployed Google AdSense that enabled easy access to standardized media inventory means. It also let Playfish to address advertisers' needs in international territories from day one.

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