Great Western Bank: Fast-Growing Bank Gains Customers and Maximizes Profits With Microsoft BI Tools
Great Western Bank has expanded by more than 300 percent since its purchase by National Australia Bank in 2008. To support ambitious growth plans, Great Western Bank needed to increase profitability, simplify compliance, and gain better insight into customer relationships. The bank deployed a Microsoft data warehouse and business intelligence solution because of previous success in building an extremely complex system with the technology. The bank can now more easily attract and retain customers, maximize the amount of money it loans and invests, and prove its growth capacity to regulators.