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Green Mountain Coffee Roasters, Inc. (GMCR) wanted to expand information systems to keep up with global growth of innovative coffee company that is focused on ensuring quality from the tree to the consumer's coffee cup and support a complex, multichannel distribution model that includes sales through wholesale channels and direct consumer sales via the Web, direct mail, and retail. The challenge was to provide consistent, integrated applications and reliable support. GMCR partnered with Oracle Advanced Customer Services to gain additional support services for various enterprise application implementations, helping to strategically deploy IT and run the company efficiently and maintained ongoing dialogue with Oracle to discuss changes in the company's business and needs and to receive updates.
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