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Group RCI, the worldwide leader in vacation exchange and the European leader in vacation rentals, has a unique business model. RCI needed a quick way to grow company revenue by maximizing vacation choices to members, targeting its customer base and more accurately valuing time-share inventory when delivering to rental channels. To master these challenges RCI chose SAS. RCI deployed SAS Business Analytics Framework with SAS Enterprise Miner, SAS Forecast Server and SAS Marketing Automation; RCI improved pricing structures, prediction of complex supply and demand and the ability to cross- and up-sell.
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