E-Commerce

Harvard Pilgrim Health Care Integrates Customer Information to Improve Service and Sales Initiatives

Download Now Free registration required

Executive Summary

Harvard Pilgrim Health Care, Inc. wanted to integrate sales and service systems to improve internal and external customer service and identify key healthcare insurance accounts for up-selling. The challenge was to implement a Customer Relationship Management (CRM) system that would integrate with the existing enterprise resource planning system and streamline vendor management. Harvard Pilgrim Health Care, Inc. implemented Oracle E-Business Suite applications for CRM to replace home-grown, disparate applications, and provide a complete, integrated view of the customer and provided sales, service, and accounting with a consistent and accurate view of customers, driving more informed and integrated support and sales initiatives.

  • Format: PDF
  • Size: 0 KB