Data Management

Havas Media: Advertising Firm Boosts Client Services With Faster Reporting and New BI Capabilities

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Executive Summary

Havas Media is a division of Havas, a global advertising and communications group with headquarters near Paris, France. Havas Media wanted to improve operations and client services with better Business Intelligence (BI) tools. After evaluating more than 20 solutions - including those from Oracle and IBM - Havas Media implemented a Microsoft data warehouse and BI solution to take advantage of enhanced reporting capabilities. As a result, it has cut report generation time by 80 percent and improved client services. The company is more competitive with the new solution and believes that BI services will drive business growth.

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