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Health Supplement Maker Gains 25 Percent Faster Service, Reduces Development Costs

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Executive Summary

BSN, a leading manufacturer of health and fitness supplements, needed a way to merge sales order and customer contact information from Microsoft Dynamics CRM with order and invoice data in Microsoft Dynamics GP. For several years, the company used a proprietary integration tool to move data between the two systems. However, this tool did not always enable the efficient integration of various fields between the two databases, requiring BSN staff to rely on manual data entry. After learning about the Microsoft Dynamics CRM Adapter for Microsoft Dynamics GP, BSN opted to install the integration tool, completing the process in a matter of hours.

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