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Dabur is the fourth-largest consumer packaged goods company in India, offering a wide range of health care, personal care and food products to customers in more than 50 countries. Dabur identified the challenges it faced in a highly competitive and commoditized global marketplace and set out to outpace its peers in the industry in both revenue and profitability growth. To build a competitive edge, the company asked Accenture to help identify specific opportunities that would lead to short-term advantage and long-term growth. Accenture was well suited for the task. In addition to its highly respected business consulting skills and deep industry insights, Accenture brought a solid understanding of what companies need to do to achieve high performance in the consumer products sector.
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