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Helsingin Sanomat wanted to establish a single, company-wide system for managing hundreds of thousands of advertisements and more than 30,000 advertising customers a year and enhance customer orientation and improve customer identification in media sales. The challenge was to gain advanced functionality and an easy-to-use application and provide a flexible architecture that can be deployed rapidly, as well as upgraded to meet changing business needs. Helsingin Sanomat worked with Accenture to implement Oracle's Siebel applications to consolidate customer information previously fragmented across numerous systems as well as created a single, 360-degree view of advertising customers, providing contact data plus details on all previous contacts and business transactions.
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