E-Commerce

HISTORY Multi-Screen Campaign Reinforces TV Advertising and Drives Greater Reach and Tune-In

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Executive Summary

On April 25, HISTORY premiered its epic series, America: The Story of Us, to a record-breaking 5.7 million viewers and drew a household rating of 4.0 - making it HISTORY's highest rated and most-watched miniseries premiere of all time. With an introduction by President Obama, the first show chronicled the struggles of early settlers, driven by the promise of a new life, as they faced danger and conflict. To master these challenges Microsoft Advertising worked with HISTORY. The bold online advertising showcased a multi-screen takeover across MSN, MSNBC, Microsoft Mobile Media and Xbox LIVE.

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