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Holley Boosts Dealer Service With Web Access to BPCS

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Executive Summary

Holley has been the undisputed leader in fuel systems for over 100 years. Headquartered in Bowling Green, Kentucky, USA, it is one of the world's leading makers of high-octane aftermarket automotive components, including performance carburetors, exhaust parts, fuel pumps, camshafts, intake manifolds and superchargers. The need for better dealership service made Holley take up a four week project so that the system can pay itself within the next seven months. Holley's customers are specialized retail automotive stores, such as AutoZone, O'Reiley and Advance and mail order companies like Summit Racing and JEG'S Equipment. To beat the weekend enquiry, Holley realized that an interactive web site would improve the customer service and started to look around for a solution. LANSA Commerce Edition for BPCS was the better deal, because it provided a solution that offered complete control, without having to develop from scratch. Dealers can now get an answer to most of their queries instantly, without having to wait on the phone for a customer service representative. Investigations are on to make it easier for their dealers to electronically transmit their orders directly from their system to Holley using LANSA Integrator. Plans for continuous improvement include smaller dealer formats, such as XML, CSV and XLS, that are affordable and easy to implement keeping pace with future leadership for the next century.

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