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HomeTips.com Nails Down Big Revenue With Google AdSense

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Executive Summary

Home advice website HomeTips.com started out in a backyard clubhouse. Seeking a quiet, woodsy spot for writing home improvement books, author Don Vandervort converted the bottom floor of his sons' two-story treehouse into a small office. It needed advertising for the web business to be viable. But the small editorial team was far too busy working at their core business of creating content to develop an advertising program. HomeTips.com deployed Google AdSense program and thought it might be helpful for creating incremental revenue that could work for HomeTips. HomeTips now sees more than 1 million online visitors each month.

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