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Hospital Speeds Time-to-Market for Web Site, Delivers Compelling Consumer Experience

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Executive Summary

Cleveland Clinic is rated by U.S. News & World Report as one of the best hospitals in the United States. To raise its profile and to better serve the public, Cleveland Clinic wanted to make a major entry into the field of wellness education, products, and services. Therefore, it needed to quickly establish a compelling Web presence that integrated deep content with a consumer-friendly e-commerce site in a visually attractive package. With help from solution provider Bennett Adelson, it created 360-5.com, a Web site based on Microsoft technologies from end to end - from content authoring, e-commerce, and virtualized hosting, to the highly visual user interface.

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