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PoundHost is a fast-growing hosting service provider in Maidenhead, United Kingdom, that embraced server virtualization as a way to curb hardware costs and lower hosting prices. However, the high cost of VMware and lack of management tools hurt competitiveness. PoundHost replaced VMware with Windows Server 2008 R2 Datacenter and Hyper-V technology to reduce licensing costs by 80 percent and add new services. Using Hyper-V in conjunction with Microsoft System Center data center solutions, PoundHost now offers customized online ordering and delivers configured servers in less than an hour. Between a dramatic increase in virtual-machine sales and reduced licensing costs, PoundHost has increased profitability by 55 percent. Automated server provisioning has reduced IT costs by more than U.S.$50,000 annually, and proactive server monitoring increases server availability.
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