Web Development Investigate

Hotel Creates Experience for Guests to Connect Digital Work and Social Lifestyles

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Executive Summary

To help differentiate Sheraton Hotels & Resorts from its competitors, Sheraton developed a new initiative for its guests and then teamed up with Microsoft to enhance the experience. The "Link@Sheraton experienced with Microsoft" transforms underused lobby space into a destination within Sheraton hotels - a digitally connected, social gathering spot where guests can work, relax, and connect with others while traveling alone. Associated food and beverage sales are expected to drive revenue.

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