How Cisco Transformed Global Sales Event Into a Virtual Experience

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Executive Summary

When more than 19,000 employees gathered for the four-day Cisco annual global sales meeting. Their challenge is providing high-quality audio and video and dynamic, varied content to 19,000 attendees puts a huge strain on the network. To address the technical challenges related to hosting and supporting the global sales event, Cisco IT relied heavily on network readiness assessment, bandwidth optimization techniques such as pre-positioning and caching content, and bitrate management based on content size. Transforming the annual global sales meeting into a virtual event yielded Cisco several business benefits, and even greater participation from the sales team than expected: 88 hours of consecutive content, more than 90 percent in cost savings.

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