Leadership

HP Case Study: Dallas Cowboys (USA)

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Executive Summary

The football team's third site, the Dallas Cowboys Merchandise (DCM) and warehouse center, processes all order taking and fulfillment for Cowboys-brand apparel and other products. In addition, the Cowboys Fast Ethernet networks from 3Com, while effective for years, needed to be upgraded to meet the teams growing resiliency and scalability requirements. With customers calling 24/7 to purchase luxury suites and tickets, the Cowboys needed a redundant network core enabling sales staff to access the data required to process orders without delay. The Cowboys equipped its LANs with 10/100 Switch 4400s, which prioritize voice and other time-sensitive traffic. At the end of the 2005 season, the team plans to deploy a 3Com Switch 7700 with a redundant fabric providing continuously available telephony at Valley Ranch.

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