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HP ProCurve Supports the High Octane World of International Marketing

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Executive Summary

Japanese company, Dentsu, is one of the largest advertising agencies in the world. With 100 workers operating in three buildings in Brussels and 30 very demanding clients, it is imperative that Dentsu has a high performance network with the bandwidth and resilience to constantly transfer large packages of data, including the complex imagery that it works with on a daily basis. While it had experienced no particular problems with its previous network, Dentsu needed to upgrade from 100Mb to 1Gb capability. This was because the Apple computers it uses for design and rendering require 1Gb speed and also because Dentsu wanted to prepare for a possible Voice over Internet Protocol (VoIP) implementation. They chose HP ProCurve because of its unique combination of technical quality and reasonable price.

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