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Hua Nan Financial Holding Company is the leader in Taiwan for current deposits, holding 52 percent of all accounts. Hua Nan wanted to harness the cross-selling power of each Hua Nan Financial business unit to increase the number of products per customer and raise overall revenue for the financial group. To master these challenges the company chose SAS Institute. The company deployed SAS BI Server, SAS Marketing Automation, and the SAS Business Analytics Framework, the institution can now effectively allocate marketing resources, automate tracking and management reports, predict customer needs to provide diversified products and services and allow customer purchases through its ePortal.
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