Hydra: Web Advertising Optimisation Firm Uses Cloud Solution for Phrase Marketing Analysis

Newly launched internet marketing technology provider Hydra adopted a cloud-based solution to track and analyze the language used about its customers' products on the web. The company launched its One platform using the Windows Azure cloud operating system, Microsoft SQL Azure, and Microsoft Silverlight browser plug-in. Because of the scalability of Windows Azure, Hydra is delivering results to customers in 20 minutes that would have taken up to three weeks by traditional methods and Cloud-based solution cuts the burden of collating marketing data.

Provided by: Microsoft Topic: Cloud Date Added: Sep 2011 Format: HTML

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