Software

Hyundai Drops the Hammer on Its Competition With Xbox LIVE Racing Promotion

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Executive Summary

When Hyundai Motor Company launched the new 300-horsepower Genesis Coupe, they threw down the gauntlet in an intensely competitive sports car market. Critical to their success was getting motor-sports fanatics to experience the thrill of pushing the new Genesis to the limit, and proving that this Coupe has the pure performance guts to dominate rival autos. A critical component of meeting this challenge was getting the youth market - men 25 and younger - to learn about, drive and tell all their friends about the new Hyundai Coupe. Hyundai partnered with Xbox LIVE and Forza Motorsport 3 to create an unprecedented driving experience that let millions of gamers tear up the track in the new Genesis Coupe.

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