I Can't Believe It's Not Butter! Creates Most Popular Trivia Game Ever on MSN Games

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Executive Summary

Unilever was seeking a creative way to target women ages 45-54 online. The campaign sought to promote the comparative great taste and health benefits of the I Can't Believe its Not Butter! Product over butter in a fun and interactive way. I Can't Believe It's Not Butter! Worked with MSN Games to develop Now You Know Better, a custom online trivia game with an opportunity to win $1 million. The game was 'Hosted' by popular character actor John O'Hurley and was promoted on several MSN sites, including MSN Games, Lifestyle, Health & Fitness, and Windows Live Hotmail. Now You Know Better ran for 3 months and proved the most popular trivia game ever on MSN Games.

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