Enterprise Software

IBM Analytics Business Process Services for Customer Management

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Executive Summary

With today's ongoing economic uncertainty and fiercely competitive marketplace, executives recognize the need for faster, more complete and accurate information to rapidly optimize business performance and improve decision making. Deeper business insight is especially important for customer management in consumer-oriented service industries, such as financial services and telecommunications. IBM Analytics Business Process Services are designed to quickly and accurately deliver fact-based business insights to enterprise decision makers. The advanced analytics solutions for customer management, finance and administration, human resources and supply chain management each deliver actionable recommendations and quick time-to-value. Sophisticated data analysis, advanced data modeling and simulation for marketing and risk analytics provide high probability outcomes through segmentation, the voice of the customer.

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