IBM Case Study: Agio Cigars

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Executive Summary

Agio Cigars manufactures and sells cigars, as well as semi-finished products and packing machines. Agio's main markets were threatened by the ban on smoking and promoting tobacco products. Customer information was also not very well organized and the company needed to combine information from various internal and external sources to solve its need for faster, better financial planning information. Out of a long list of Business Intelligence (BI) solution vendors, Agio chose IBM Cognos.

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