IBM Case Study: Wander

Free registration required

Executive Summary

Wander's objective was to obtain a profitability calculation for each individual customer and improve the accuracy of its sales planning. It also aimed to improve the planning of brand contributions, introduce a common planning and monitoring tool for brand and market investments, integrate the key account manager into the planning process, and provide an overview of the planning workflow. Wander deployed IBM Cognos Planning.

  • Format: PDF
  • Size: 8.64 KB