Iconic Candy Maker Reduces Customer Churn by 34 Percent With CRM Solution

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Executive Summary

Jelly Belly Candy Company has experienced rapid growth over the last decade, as the company expands into new geographies and product areas. The company installed an ERP system in 2007 and began work on a project for an accompanying customer relationship management system. However, after 18 months of work, Jelly Belly decided to abandon the project and look for a more stable system that would meet its core requirements more effectively. Working with Microsoft Gold Certified Partner Webfortis, Jelly Belly implemented Microsoft Dynamics CRM in two-and-a-half months, meeting core requirements, such as integration with the ERP system and creating a single view of customer information across the company.

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