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IDC Case Study: Optimizing eCommerce Decisions at TIAA-CREF

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Executive Summary

This IDC case study examines the benefits TIAA-CREF, a Fortune 100 financial services firm, gained from automating their eCommerce marketing. By deploying Oracle Real-Time Decisions, TIAA-CREF was able to apply intelligent process automation to customize online customer interactions. The result was a significant lift in positive customer response to TIAA-CREF's marketing campaigns.

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