Implementing BPM to Drive Profitable Sales in TeliaSonera Finland

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Executive Summary

TeliaSonera Business Services is a part of TeliaSonera the telecommunications company formed as a result of the merger between Swedish company Telia AB and Finnish telecom operator Sonera Corporation in December 2002. TeliaSonera wanted to achieve world-class sales time usage, reduce inefficiency in sales process that in turn improves profitability per sale and gains more face-to-face time with customer. As a solution TeliaSonera transformed sales process from reactive to proactive, Standardized and reduced unnecessary variation.

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