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Online merchants are facing fierce competition in the marketplace where low-prices dominate sales strategies. To combat this, eBay was looking for a new creative way to interact with its audience and engage consumers. Their goal was to extend their reach, increase their revenue, and attract quality traffic to their site. To master these challenges eBay chose Microsoft. Microsoft is working hard to create an easy-to-use research and shopping experience for consumers and the work is paying off. eBay's launches cashback which performed extraordinarily well by immediately increasing the adCenter ROI by over 50%. Bing cashback provides cash incentives to consumers and help advertisers differentiate themselves from their competitors.
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