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In highly competitive mobile services operator market, value added services are the key differentiators for customer attraction and retention. This telecom service provider having GSM and CDMA services in the country wanted to enhance their value added services offerings to acquire significant market share. Meeting diverse needs of the customer with innovative value added services was the challenge for them. To master these challenges telecom service provider chose Allied Digital. Allied Digital provided Unified Massaging Solution from Israel based CallUp (Former MediaGate). The Unified Messaging service provides the subscriber with Unified message box for voice, Fax and email messages which can be accessed any time anywhere. The deployed solution utilizes a standard messaging system component, providing telecom carriers and operators.
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