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Industry Group Demonstrates Technology Leadership With Rich-Media Solutions

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Executive Summary

For more than 50 years, the Country Music Association (CMA) has helped bring country music to millions of fans worldwide through its promotion of and collaboration with record labels, radio stations, and artists. It is best known for two yearly events: the CMA Music Festival and the CMA Awards. At this year's festival and on its Web site, CMA showcased two rich-media solutions based on the Microsoft Silverlight browser plug-in and Windows Azure platform. Developed by CMA partner Firefly Logic, these solutions have resulted in significantly more visits to the Web site, and are helping demonstrate CMA's technology leadership to the industry as a whole.

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